- Greg Arnold is the new chief executive of United Methodist Men.
- Arnold has extensive backgrounds in both business and men’s ministry.
- He is planning to extend the agency’s reach quickly.
There’s a construction site across the street from the offices of United Methodist Men on Nashville’s Music Row, and it’s not unusual for blasting to interrupt the work day.
The city’s real estate market is booming, but Greg Arnold, the new leader of United Methodist Men, said he is keeping his options open regarding the future home of the agency dedicated to men’s ministry.
“Let’s see what happens,” Arnold said. “From a business perspective, the value of this property is appreciating faster … than it would be if we were to sell it and take the money and put it into some other investment account.”
On the other hand, if Arnold’s vision to expand the reach of the agency comes to fruition, the office could well be too small in as soon as 18 months.
“When this agency was formed, there was a commitment that it would be self-sufficient out of the gate,” Arnold said. “That didn't happen, and it hasn't happened for 25-26 years. However, the potential is there.”
If that sounds like a businessman talking, you’re on the right track. In fact, Arnold has extensive business experience to his credit, and also substantial work in men’s ministry in The United Methodist Church.
The combination makes him ideally suited to be the executive leading United Methodist Men in uncertain times. He succeeds Gilbert C. Hanke, who retired last year.
“Greg Arnold’s natural ability to lean towards innovation enhances The United Methodist Church’s ability to reach men and offers opportunities for men to grow into strong disciples of Jesus Christ that will change this world,” said Mississippi Bishop James E. Swanson Sr., who is president of the United Methodist Men Commission, in a statement.
The way Arnold sees it, every one of the millions of men in the denomination needs to be served, if possible. Of the more than 32,000 United Methodist churches in the U.S., only about 3,500 pay $85 annually for a UMM charter, he said.
“So what are we doing to serve every single one of those souls?” he said. “If we can make that happen, then there's not a building that can contain us.”
His strategy is to offer United Methodist men escape from isolation by creating communities they wish to join.
“When it comes to the United Methodist men, I'm interested in helping a male move through that maturation process spiritually, no matter the age,” Arnold said. “If I have shame, how do I handle that shame? If I have fear or isolation, how do I handle that?”
Arnold, 51, brings substantial and varied experience to the new position. The failures are as important as the successes, he said.
One turning point came when Arnold purchased a radio station in Ocean Springs, Mississippi. After putting much work and resources into the project, he lost it after Hurricane Georges temporarily silenced the station in 1998.
“I did not review and work under the contract as well as I should have,” Arnold said. “The purchase agreement had some loopholes that I didn't enforce or look at as a hurricane came through and knocked the station off the air.”
After skipping some payments with the blessings of the former station owner, Arnold said the former owner seized the station back, citing a measure in the contract regarding missed payments.
Still smarting from the radio station saga, Arnold was recruited to fill in as an advertising buyer by someone he met while teaching Sunday school. That led to a job doing marketing and development for a health care company and later his founding of Nexus Therapy Management, which provides physical, occupational and speech therapy in nursing homes.
That company, of which Arnold is still president, now operates in Texas, Oklahoma, Mississippi, Louisiana and Arkansas. His team got so proficient that Arnold was able to simultaneously take on duties as a deployed staff member of the United Methodist Men Commission, based in Mississippi. He did that for 12 years, mostly as a volunteer, before resigning to head the men’s agency.
“He's just such a very unique mix of having so much business experience and understanding the way the world works,” said Robert Noland, a friend of Arnold’s and author of Christian books. “But at the same time, he understands ministry, understands the church. … Greg can go into a room of businessmen and connect with them and go into a room full of pastors and connect with them.”
Among Arnold’s plans are:
- Serving every local United Methodist church with credible, high-quality resources that help them reach every member of their community. Introducing a new rebranded set of modern resources to effectively reach all generations, to include new training programs, a credentialing program for men’s ministry specialists and more.
- Launching a dedicated small group ministry app with topics and content relevant to the challenges of today’s men. This app also could be used by churches as their men’s ministry program.
- Bringing the Live Bold app, which Arnold has already developed and successfully marketed as a resource for Christian men, under the United Methodist Men umbrella.
- Redefining and tightening the relationship between men's ministry and Scouting, after lawsuits charging abuse are settled. The United Methodist Church has already pledged $30 million toward a national settlement in the Boy Scouts of America’s bankruptcy reorganization plan.
- Shifting organizationally to better align stakeholders and partners with the mission to equip every connected man and youth to become effective disciples.
- Providing better marketing of the existing charters-subscription option to local churches. The charters-subscriptions include basic resources on how to start, grow and sustain effective men’s ministry in the local church. These connected churches have access to United Methodist Men staff-led online training and a wide variety of activities of other United Methodist agencies and ecumenical organizations.
- Making newly developed resources available to churches outside of The United Methodist Church, for a fee.
Arnold terms his new position as “a burning call” rather than a job.
“I knew that no matter whether it was in this role or not, I would continue to serve the agency in the church at whatever capacity was needed,” he said. “The successes I've had in business, they seem to parallel what United Methodist Men could use moving forward, especially at a time when the church is looking at … coming out of a pandemic.”
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