Using technology to fight malaria

United Methodist Communications
Office of Public Information
810 12th Ave. S.
Nashville, TN 37203
www.umcpresscenter.org

FOR IMMEDIATE RELEASE
June 20, 2013

Nashville, Tenn.: Pierre Omadjela, Director of Communications and Development for the Central Congo Annual Conference of The United Methodist Church, won third place in the inaugural Visual Networking Index Service Awards Programfor his storytelling about the power of technology to connect people and lives.

The VNI Service Awards were sponsored by Cisco Systems to recognize innovation in connecting the unconnected. Participants from 108 countries around the world wrote about topics such as communication for people with disabilities (Columbia) and using technology to empower rural farmers (Uganda).

Omadjela tackled the tough topic of access to healthcare and prevention of malaria, writing about the importance of technology in being able to send helpful and lifesaving information to hospitals, clinics, health centers and communities quickly and broadly. His essay told the story of how Frontline SMSaffects the lives of the Congolese people as they try to find solutions in fighting malaria, a preventable and treatable disease that kills one person every 60 seconds.

"Technology is making such a difference," Omadjela said. "I used to receive information about a situation one month after the event took place. Now with the Frontline SMS technology, I am able to know what happened the same day and act quickly by sending health messages to help prevent some sicknesses and to educate members of our church."

"Living in the United States, it is easy to take for granted the benefits of being connected," said Deborah Strickland, Social and Digital Communications Manager for Cisco. "We might use our mobile devices to watch a movie, text our teenager, or listen to a mobile device. The entertainment value of being connected is easy to understand, but in many regions of the world, lives are being saved due to access to a mobile device."

United Methodist Communications previously awarded Omadjela an ICT4D (Information Communication Technology for Development) Church Initiatives grant to provide him with a ruggedized laptop with Frontline SMS and modem, which has enabled him to do mass text messaging without need of the Internet. He also received online training and a limited amount of SMS monetary support.

"Support of technology in developing countries is just one of ways we are investing in saving lives from malaria," said Larry Hollon, Chief Executive Officer, United Methodist Communications. "Our goal is to use every available communications resource, from technology to education, to improve quality of life and, as in this instance, to save lives globally."

Health problems in Africa are exacerbated by lack of Internet connectivity, few computers, and a shortage of people who know how to use the technological resources that are available.

Omadjela says that more computers could help the conference to do a more efficient job of getting the word out about malaria to the population of 75 million Congolese. He intends to use the $1,000 in award money to purchase an additional laptop, install Frontline SMS and buy airtime to send timely messages. In the future, Omadjela hopes to create more health centers in the Democratic Republic ofCongo.

The judging criteria included each participant's ability to garner comments on their story. Strickland said, "Pierre did an amazing job of rallying his community and his peers to read his story and provide feedback." She also said that one of the reasons Omadjela won the support of the judges was because they felt his program is likely to be around in the long-term.

One judge said, "Any program that aims to eradicate malaria through education as well as medical means is a strong program, in my mind. This is one of the greatest challenges facing Africa today; anything that can be done to reduce its impact is powerful indeed."

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ICT4D Church Initiatives is a program of United Methodist Communications which aims to equip those in developing countries with technology, training and support for their communications needs. To make a tax-deductible donation, go to umcom.org/foundationand designate your gift to IInformation Communication Technology for Development.

Media contact:
Susan Passi Klaus spassi-klaus@umcom.org
615.742.5138

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