Rethink Church resource, seeker website addresses change

United Methodist Communications
Office of Public Information
www.umcpresscenter.org

FOR IMMEDIATE RELEASE
August 30,2010

Nashville, Tenn.:Congregational resources for the Rethink Church advertising and welcoming campaign have moved to a new website address: umcom.org/rethinkchurch, though the site content remains the same. The website that previously housed congregational resources, RethinkChurch.org, will become the primary seeker site that is featured in Rethink Church advertising, beginning this fall.

"Research shows that RethinkChurch.org resonates most strongly with the seekers we are trying to reach with our denominational advertising," said the Rev. Larry Hollon, chief executive of United Methodist Communications. "This website address reinforces the message we want non-United Methodist seekers to take away from our advertising-that we are rethinking church."

The RethinkChurch.org seeker site will feature more site engagement capabilities and content offerings than its seeker site predecessor, 10thousanddoors.org. RethinkChurch.org visitors will be able to read, watch, comment, and interact on topics that are important both to them and to The United Methodist Church-from the environment, to global health, to disaster relief. An interactive map will connect seekers to a church in their area, based upon ministry offerings and events listed in a church's Find-a-Church profile. (Update your Find-a-Church profile now)

Rethink Church congregational resourceshelp churches to participate in the Rethink Church advertising and welcoming campaign. Resources include a Rethink Churchoverview and FAQ, church marketing tutorials, advertising samples, graphics, worship aids, and more.

About Rethink Church
Rethink Church, the next evolution of The United Methodist Church's "Open hearts" welcoming and advertising campaign, highlights the many opportunities available within United Methodist churches to engage with the world-from literacy programs to feeding the poor. Targeting a globally minded 18- to 34-year-old audience, Rethink Church advertisements appear in traditional and new media, and direct viewers to the website RethinkChurch.org, where visitors may interact, learn more about the church, and search for involvement opportunities. Rethink Church resources are available to local congregations at umcom.org/rethinkchurch.

Media contact:
Ben Rhodes
brhodes@umcom.org
615-742-5411

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