Rethink Church campaign captures advertising awards


FOR IMMEDIATE RELEASE
March 2, 2010

Nashville, Tenn:Advertising produced on behalf of The United Methodist Church has won regional and local Emmy and ADDY awards, United Methodist Communicationshas announced.

"We are pleased that our work to expand the reach of the church has garnered recognition alongside the campaigns of major secular organizations," said the Rev. Larry Hollon, chief executive of United Methodist Communications, the denomination's communications agency which is responsible for overseeing the Rethink Churchadvertising and welcoming campaign.

The Nashville/Midsouth Chapter of the National Academy of Television Arts & Sciences recognized the Rethink Church campaign with an Emmy for "Best Commercial Campaign" at its 24th annual Midsouth Emmy Awards competition on January 30, 2010.

The campaign was also honored by the American Advertising Foundation of Nashville at its annual ADDY competition in February with the "Judges' Choice for Diversity." This category winner was chosen by the judges from among the 793 entries and cannot be entered directly. Local award winners go on to compete for regional and national awards in the industry's largest competition.

"Rethink Church highlights that we are a global church that is making a global impact," said Hollon. "Our research indicates that the way the church is making a difference in the world is what resonates most with the 18- to 34-year-olds we are seeking to reach."

BOHAN Advertising of Nashville, Tenn. is United Methodist Communications' agency of record.

About Rethink Church
Rethink Church, the next evolution of The United Methodist Church's "Open hearts" welcoming and advertising campaign, highlights the many opportunities available within United Methodist churches to engage with the world from literacy programs to feeding the poor. Targeting a globally minded 18- to 34-year-old audience, Rethink Church advertisements appear in traditional and new media, and direct viewers to the Web site www.10thousanddoors.org, where visitors may interact, learn more about the church, and search for involvement opportunities. Rethink Church resources are available to local congregations at www.rethinkchurch.org.

Media Contact: Diane Degnan
ddegnan@umcom.org
(615) 742-5406 (office); (615) 483-1765 (cell)

Sign up for our newsletter!

SUBSCRIBE

Daily Digest - September 16, 2019

To fight racism, 3 churches reckon with past; Storms bring twisters, floods to South Dakota; Big demand at refugee children center
Local Church
Kimberly Pitcher-Crago (left) and Ellen Hawes present a liturgical dance during a 2002 service of repentance by Foundry United Methodist Church at Asbury United Methodist Church in Washington. In the 19th century, racial discrimination at Foundry led to the formation of Asbury and later John Wesley AME Zion. File photo © Jay Mallin.

To fight racism, 3 churches reckon with past

Discrimination at a prominent D.C. church led two African American congregations to break away in the 1800s. Now the three are reconnecting.

Daily Digest - September 13, 2019

Celebrating women at historic prayer hill; Teams dispatched for Hurricane Dorian recovery; Legislation for US structure now available