Lent Television Campaign Starts Today

United Methodist Communications
810 12th Ave. S.
Nashville, TN 37203

For Immediate Release
March 26, 2007

Contact: Diane Denton
(615) 742-5406 (office)
(615) 483-1765 (cell)

Lent Television Campaign Starts Today
New Commercial Focuses on Self-Discovery

NASHVILLE - A new television message entitled "Finding Yourself" recognizes that what people show on the outside is not always what is happening in our hearts.

The commercial is the latest component of The United Methodist Church's "Open hearts. Open minds. Open doors." media campaign, and airs for the first time today.

"Through this commercial, we are encouraging people to find themselves as they show others what's really going on inside. In doing so, they can find a path to God within a loving community the people of The United Methodist Church," said the Rev. Larry Hollon, chief executive of United Methodist Communications.

The commercial features various people exhibiting one face to the outside world, but wearing a screen that functions as a window to their hearts and shows what they are really feeling.

The national ad campaign will run now through Easter on the following cable networks: BET, CNN, Animal Planet, CNBC, Hallmark, CNN Headline News, HGTV, MSNBC, Oxygen, SciFi, TBS, TVLand, USA, the Food Network, and the Weather Channel. The commercial will air 963 times at a cost of nearly $1.5 million and is expected to reach 55 million adults 25-54 years of age.

Designed to appeal to thoughtful, intentional spiritual "seekers" 25-54 years old, the advertising spot provides the basic theme, illustrated in various ways, for complementary advertising for radio, print, outdoor and other media.

The commercial and all related collateral pieces are available free at www.IgnitingMinistry.org. United Methodist Communications offers $1 million in matching funds annually to local churches, districts and conferences to aid in community advertising efforts.

The "Open hearts. Open minds. Open doors." campaign, now in its seventh year, was designed to raise awareness of The United Methodist Church.

Sign up for our newsletter!


Latest News

Daily Digest - February 22, 2019

A conversation with GC2019 worship team; Pastors write ‘love letter’ to LGBTQ laity; Africa Initiative gathers delegates before special session
General Church
Central conference delegates to the 2019 United Methodist General Conference gather for a pre-conference meeting in Carlinville, Ill. The gathering was organized by the Africa Initiative and many of the delegates at the gathering expressed support for the Modified Traditional Plan at The United Methodist Church’s special called session of General Conference, which begins Feb. 23.

Africa Initiative gathers delegates before GC2019

Many central conference delegates at an Africa Initiative gathering expressed support for the plan that maintains the church's stance on LGBTQ people and toughens enforcement.
General Church
A rainbow stole, symbol of supporters for LGBTQ equality in The United Methodist Church, hangs from an arm of The Dream, a sculpture just outside the site of the 2016 General Conference in Portland, Ore. Just ahead of General Conference 2019, which will address the church’s homosexuality debate, LGBTQ clergy released an open letter to LGBTQ laity. File photo by Mike DuBose, UMNS.

Pastors write 'love letter' to LGBTQ laity

Just ahead of GC2019, which will address the church's longtime homosexuality debate, more than 100 clergy seek to offer words of comfort.