Lent Television Campaign Starts Today

United Methodist Communications
810 12th Ave. S.
Nashville, TN 37203

For Immediate Release
March 26, 2007

Contact: Diane Denton
(615) 742-5406 (office)
(615) 483-1765 (cell)

Lent Television Campaign Starts Today
New Commercial Focuses on Self-Discovery

NASHVILLE - A new television message entitled "Finding Yourself" recognizes that what people show on the outside is not always what is happening in our hearts.

The commercial is the latest component of The United Methodist Church's "Open hearts. Open minds. Open doors." media campaign, and airs for the first time today.

"Through this commercial, we are encouraging people to find themselves as they show others what's really going on inside. In doing so, they can find a path to God within a loving community the people of The United Methodist Church," said the Rev. Larry Hollon, chief executive of United Methodist Communications.

The commercial features various people exhibiting one face to the outside world, but wearing a screen that functions as a window to their hearts and shows what they are really feeling.

The national ad campaign will run now through Easter on the following cable networks: BET, CNN, Animal Planet, CNBC, Hallmark, CNN Headline News, HGTV, MSNBC, Oxygen, SciFi, TBS, TVLand, USA, the Food Network, and the Weather Channel. The commercial will air 963 times at a cost of nearly $1.5 million and is expected to reach 55 million adults 25-54 years of age.

Designed to appeal to thoughtful, intentional spiritual "seekers" 25-54 years old, the advertising spot provides the basic theme, illustrated in various ways, for complementary advertising for radio, print, outdoor and other media.

The commercial and all related collateral pieces are available free at www.IgnitingMinistry.org. United Methodist Communications offers $1 million in matching funds annually to local churches, districts and conferences to aid in community advertising efforts.

The "Open hearts. Open minds. Open doors." campaign, now in its seventh year, was designed to raise awareness of The United Methodist Church.

Latest News

Jeru Barnabas is one of 800 women who received microfinance loans through the Empower Her project, a ministry of The United Methodist Church in Nigeria. Photo by the Rev. Ande Emmanuel.

Empowering Nigerian women through microloans

The United Methodist Church in Nigeria's "Empower Her" project is helping women start small businesses to provide for their families.
Social Concerns
Families displaced by attacks from Fulani herdsmen and the Boko Haram terrorist group line up for relief supplies and medical attention at a camp for internally displaced persons in Numan, Nigeria. Photo by Ande Emmanuel.

United Methodists respond to displaced in Nigeria

Church addresses needs of Nigerian people displaced by violence.

Daily Digest - October 19, 2018

Bishop Ough prays for unified church; Building momentum for peace in Korea; Discipleship Ministries restructures

Sign up for our newsletter!